ActiveCampaign

We need access to your email marketing tool (ActiveCampaign for now, but it could also be Klaviyo, Brevo, or another platform). Make sure we have the right permissions so we can set up your funnels and automations. If you don’t have access yet, request it and share it.

Google Tag Manager

We’ll use Google Tag Manager to place tracking scripts and manage tags on your website. Do you already have GTM? Then give us access. If not, request it and connect it to your site before we move on.

Google Analyics

To measure what works, we’ll set up Google Analytics. This allows us to track traffic, goals, and conversions. Make sure Analytics is installed and properly linked to your website so we can use the data.

Webste / CMS

Your funnel needs to be connected to your website. Give us at least read access to your CMS so we can check statistics and, if necessary, make small adjustments to enable proper tracking. Always in consultation.

Deep Dive: Performing a Data Scan

A data scan prevents you from guessing. It shows you what content already works, which audience segments respond best, and where the real opportunities lie. With these insights you build your funnel on facts, not assumptions.

01 - Goal

Deep Dive: Persona's

Before you build a funnel, you need to know exactly who you are talking to. Creating personas helps you define your main audience, understand their pains and motivations, and speak their language. With clear personas, every email, ad, and post will feel more personal and relevant.

01 - Positive Personas

02 - Negative Personas

03 - Problem Research

Deep Dive: Buyer's Journey

The Buyer’s Journey explains how your ideal customer moves from awareness of a problem, to considering possible solutions, and finally making a decision. In the Awareness stage, you identify and analyze customer problems using data from CRM, email engagement, and social media interactions, and map these insights to content such as blogs, posts, or videos. In the Consideration stage, you outline the solutions available and connect them to your free resources—guides, webinars, or checklists—building trust and credibility. In the Decision stage, you focus on decision-enabling content such as case studies, testimonials, masterclasses, or consultation offers, making it easy for the customer to take action. The goal of this module is to map existing content to each stage, identify gaps, and ensure that every persona has a clear journey supported by the right materials.

01 - Awareness

02 - Consideration

03 - Decision

04 - Analyse your Results

Deep Dive: Distribution Channels

The purpose of a Know–Like–Trust Funnel is to warm people up before you ever make an offer. If you skip this step, you’re just selling to strangers and strangers rarely buy. This funnel makes sure people feel connected to you, so when the offer comes, it feels natural to say yes.

01 - Owned Media Channels

02 - Earned Media Channels

03 - Paid Media Channels

Deep Dive: Behavioural Marketing & Customer Segmentation

The purpose of a Know–Like–Trust Funnel is to warm people up before you ever make an offer. If you skip this step, you’re just selling to strangers and strangers rarely buy. This funnel makes sure people feel connected to you, so when the offer comes, it feels natural to say yes.

Deep Dive: Maximizing ROI with Marketing Automation & Experimentation

The purpose of a Know–Like–Trust Funnel is to warm people up before you ever make an offer. If you skip this step, you’re just selling to strangers and strangers rarely buy. This funnel makes sure people feel connected to you, so when the offer comes, it feels natural to say yes.

Deep Dive: Utilizing Marketing Automation & Artificial Intelligence

The purpose of a Know–Like–Trust Funnel is to warm people up before you ever make an offer. If you skip this step, you’re just selling to strangers and strangers rarely buy. This funnel makes sure people feel connected to you, so when the offer comes, it feels natural to say yes.